I always love the creative things that companies do around the holidays. Gap, Inc comes out with very creative and imaginative ad campaigns. I come from a marketing background so that is why I have a greater appreciation for their work around Christmas. Gap usually has the BEST campaigns for Christmas. This year's campaign is no different. Gap decided to feature different activists in the print ads. The whole theme is to MAKE LOVE. Its surprisingly simple. Again I love the concept. The photo pictured above is one that is apart of their ad campaign. The man is the ad is Waris Ahluwalia. I do not know much about this man, so I won't pretend that I do. After I Googled him, I found out that this man is seriously a heavy hitter in fashion. He is a name around fashion circles and the art community. He is also a jewelry designer originally from India. He is also an actor AND he owns a tea house is New York.WOW! Check his resume and Google him!
His ad was featured in a subway and some bigots thought it would be cute to deface the ad. The bigots wrote anit-Muslim remarks. Gap swiftly reacted and change the skin on their to the photo above. They also physically went to the location of the defaced ad and handled it personally. I don't want to go into a rant. However if anyone is foolish enough to believe that we are living in post-racial Amerika you have believed wrongly. This man is not Muslim he is a Sikh! Even if he was Muslim that should not make a difference! He is an American therefore he can freely practice whatever religion he chooses. I applaude Gap for acting so quickly and also standing by their decision to included him in their campaign. I'm sure that Mr. Ahluwalia isn't concerned by remarks made by people several tax brackets lower. Let's follow Gap's lead and #Makelove not Hate.
I look up, He looks down!
Meanie Evie
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