There is no time like now to talk about not always speaking what's on your mind. This is Mike Jefferies the CEO of Abercrombie and Fitch. It was this past year that some statements that he said about his customer base have come into the light. He basically said, in so many words, that if you don't live like members of the O.C. you shouldn't wear his clothing. He wants pretty, cool, and popular people wearing his clothing. He said out of his own mouth that Abercrombie is exclusionary. Okay. Did you really think your people were going to take that laying down? There have been so many campaigns to rid the world of this man's dream that only a subset of people could wear his clothing. There is #Fitchthehomeless seen here. 
Young people are getting rid of their A&F duds and outright giving them to the homeless to prove a point. There is an entire Tumblr page dedicated to this movement. I think its brilliant. Now you see more homeless peope wearing the exclusionary brand. Ironic? I would say so. For seven straight quarters, the stock has been falling. So far Abercrombie has lost 15.6 MILLION DOLLARS!!!!!!!!! I think its that the consumer has the right to say how they feel about the bad behavior of a company's CEO. I think that this is an amazing grassroots movement. Hopefully more companies take note that you cannot abuse the consumer and expect them to follow. I say good riddance to exclusion!
I look up, He looks down!
Meanie Evie
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